Online retailer for specialised products relating to back health
CHF 1,800,000
Commercial enterprises
German speaking Switzerland

Online retailer for specialised products relating to back health

Exclusive provider of an innovative, medically approved product that is characterised by simple and discreet usage.

Back problems are a constant companion for many people. According to a survey conducted by the Swiss Health Observatory in 2017, around 50% of the respondents had experienced mild to severe headaches and back pain in the previous four weeks. The proportion of people who spend more than eight hours of their day sitting, and also several hours on their smartphone – two factors that promote poor posture and thus back problems – is constantly increasing. The demand for solutions that provide simple relief and at the same time have a preventive effect is extremely high, especially as a lot of products are either cumbersome or require a lot of time.

This is where the innovative start-up is pitching its core product. The company has been offering its customers a series of highly effective, medically approved products that provide support in everyday situations since 2017. The products are characterised by high quality, simple and versatile usage and rapid proven effectiveness.

The company procures the products from abroad and has the exclusive distribution rights for Switzerland. The products are primarily sold via the company's online shop. Other accessories that help promote back health are also sold in addition to the core products.

Sales have increased continuously over the years and a turnover of around CHF 1.5 million was generated in 2019. Sales of CHF 538,157 were achieved in the first half of 2020, with significantly increased profitability.

To buy and operate this business solid knowledge of the German language is a requirement. The entire sales process (documents, correspondence, negotiations, contracts, etc.) is conducted exclusively in German.

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