Independent quality label
Price
sold
Branch
Media
print
communication
Region
German speaking Switzerland
location independent
Reference
CH0101336

Independent quality label

Highly scalable business model with recurring sales.

The company operates a rating/recommendation portal that enables SMEs to easily and reliably measure the quality of work performed. As an independent third party, the company monitors customer feedback and uses various mechanisms to protect the results from manipulation. The rating system is popular with participants due to both the reasonable costs and the small amount of administrative work. The reliable results provide marketing credibility.

The system has the benefit of being easy to understand and has a considerable response rate of over 25% of the requested reviews. The customer base currently includes mainly small and medium-sized skilled crafts businesses. The growing number of participants is constantly increasing the awareness of the quality label. The company is location-independent, has low fixed costs and operates with a minimal staff structure of around 0.3 full-time equivalents (FTE).

Sales in 2020 amounted to CHF 109,000, with an adjusted EBITDA of around CHF 34,000 in the same period. A further increase is already apparent in 2021 and there is detailed planning for the next five years, as well as specific preparations relating to growth ideas.

The business model is highly scalable and is suitable for a buyer who wishes to become self-employed, because the existing model offers the opportunity to further penetrate the current market and to expand it. The potential can be developed according to the desired level of involvement of the successor, while the previous customers will continue to generate sales largely independently of this.

To buy and operate this business solid knowledge of the German language is a requirement. The entire sales process (documents, correspondence, negotiations, contracts, etc.) is conducted exclusively in German.

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