Online shop with attractive positioning in a niche market
CHF 800,000
Commercial enterprises
German speaking Switzerland

Online shop with attractive positioning in a niche market

The online shop, which has successfully established itself in the Swiss D2C trade, was able to create the basis for the adaptation of the business model as well as the expansion into other countries by using proven e-commerce strategies.

Since its founding in 2017, the company has successfully positioned itself in a clear market niche by trading gift items. With a decentralised structure, the company operates efficiently and agilely.

In the online shop, customers can have gift items sent to a selected person. Orders are processed by an external logistics partner, which makes the company very lean. Only marketing and purchasing are carried out in-house. The company employs one person for this purpose. The ownership does not perform any operational functions.

The company's customers are private individuals and companies who want to give a gift to a third party. The gifts can be put together in modules and can be delivered directly to the recipient.

In 2022, the company also entered the German market, which is being driven forward in parallel and analogue to the current business model via a separate shop.

In 2021, a turnover of CHF 660,000 was achieved and for the first half of 2022, the turnover was around CHF 390,000 with an EBITDA of CHF 90,000.

Due to other projects that require focus, as well as the German market entry, the ownership has decided to look for a successor who can use and further expand the successful basis.

To buy and operate this business solid knowledge of the German language is a requirement. The entire sales process (documents, correspondence, negotiations, contracts, etc.) is conducted exclusively in German.

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