Niche player specializing in production and trade of stylish city bikes
CHF 180,000
German speaking Switzerland
location independent

Niche player specializing in production and trade of stylish city bikes

The company has a well-established lifestyle brand, which allows it to strongly position its products in Switzerland and drive expansion in Europe.

Since its establishment in 2019, the company has seen a great demand for the city bikes designed according to its own plans, classic and minimalist. Thanks to close relationships with suppliers, the company can have its own products manufactured at attractive conditions and offer very good value for money.

The company's end customers are mainly people with an urban lifestyle, with an affinity for design and a preference for sustainability. Sales through B2B and D2C channels are very well balanced. The B2B share is sold through selected bicycle dealers. The D2C sales are made via the company's own online store and via selected online marketplaces.

The suppliers are established manufacturers with many years of experience in the assembly and quality management of bicycles as well as well-known bicycle brands. Over the years, a stable supply chain has been established, resulting in fast and reliable deliveries.

The company is lean and very agile and is currently successfully operated with an assigned workload of 80%.

For the year 2022, sales of around CHF 250,000 and a profit of around CHF 110,000 (at EBITDA level) are expected.

The owner would like to withdraw from the business, as it is absorbed by various other projects that require time and focus. Therefore, the company is looking for a successor who will continue and expand the business with the same enthusiasm and motivation.

To buy and operate this business solid knowledge of the German language is a requirement. The entire sales process (documents, correspondence, negotiations, contracts, etc.) is conducted exclusively in German.

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