Popular local newspaper with an attractive catchment area
CHF 330,000
German speaking Switzerland

Popular local newspaper with an attractive catchment area

Traditional free newspaper, financed by advertising income and advertorials.

The company publishes a free newspaper that is popular with readers and advertisers alike. In contrast to other print media, the newspaper has been successful on the market for many years. The free editorial articles with a regional focus are valued by the readers and ensure the necessary interest. Local SMEs in particular like to book advertisements and campaigns. Advertising customers of the free newspaper benefit from the distribution area and a relevant reach at reasonable prices.

The broad customer base carries almost no cluster risks. The trust-based relationship and efficient processes from production to invoicing lead to a low risk of default and predictable sales. Relevant contacts are managed and potential new customers are carefully entered, including the probability of future sales, in a modern, web-based customer management system. The company is basically independent of location and flexible in terms of infrastructure.

Turnover has been rising steadily for several years, reaching around CHF 1,000,000 in 2019. Thanks to its lean structures with low fixed costs, the owner profit at the EBITDA level was around CHF 220,000 in the same period. In the 2020 business year, which was marked by the situation in connection with COVID-19, turnover was CHF 570,000. Thanks to the lean structure, gross profit margin I was not only maintained at 48%, but even slightly improved.

Due to its good market position, the company continues to acquire new customers on a regular basis. By focussing more on sales activities and further refining the content profile, the successor has the opportunity to build on the existing basis and expand the business activity.

To buy and operate this business solid knowledge of the German language is a requirement. The entire sales process (documents, correspondence, negotiations, contracts, etc.) is conducted exclusively in German.

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