Lucrative online consumer goods store
CHF 330,000
German speaking Switzerland

Lucrative online consumer goods store

The cutting-edge online store has a well-coordinated supplier network and generates attractive profits.

The unconventional and modern online store has more than 4,000 items for sale at affordable prices. True to the motto "the cheaper the better", discounts of up to 80% of the usual retail price are advertised. The wide range of products includes perfume, razor blades, sunglasses, ladies' shoes and handbags. In addition, the store sells own-brand products.

The store has state-of-the-art technology and its construction is based on the open source e-commerce platform PrestaShop. Customers appreciate the store's fast order processing, short response times, personal service and straightforward and user-friendly menu navigation.

The low price strategy is in keeping with the spirit of the times and provides an alternative to the often overpriced branded products normally offered in the retail business. Demand for the products on sale is therefore correspondingly high. This is also reflected in the sales figures. Since it started, the store has consistently generated annual sales of more than CHF 250,000 and it holds over 25,500 customer addresses.

In 2018, it generated a gross profit of CHF 159,000. The owner profit amounted to CHF 43,000 with a part-time workload of 30-35%. The inventory is worth CHF 250,000.

The store was initially planned as a leisure activity during a long-term holiday. With its successful start, the online store has now grown to a size that the owner finds he can no longer cope with as a sideline.

To buy and operate this business solid knowledge of the German language is a requirement. The entire sales process (documents, correspondence, negotiations, contracts, etc.) is conducted exclusively in German.


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